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About Lovelane

Lane Huerta began dreaming and designing in rural North Carolina, where as an only child, entertaining herself was the only option. Imagining adventures in the woods behind her house, she counts Pippi Longstocking and Punky Brewster as her earliest inspirations.

In her teenage years, Lane launched from her Southern upbringing into the dynamic cloister of Boston’s Walnut Hill School for the Arts, studying foundations and meeting creative kids from all over the world. After attending UNC School for the Arts, Lane set off out West, landing in the cultural mecca of San Francisco. She tended bar at the famed Fillmore and Warfield theaters and refined the art and craft of graphic design with renowned rock poster designer Frank Kozik, along the way picking up the skill of screenprinting and a penchant for a bright, blocky aesthetic. A self-taught seamstress, Lane added textiles to her toolbox while working for international purse designer Mary Frances, who served as a creative business mentor and friend.

Our Team
Our Team
Our Team

A hankering for adventure led Lane to Savannah, Georgia in 2006, where she set up shop as Lovelane Designs in a sunny Victorian in the city’s Landmark Historic District. She began designing and screenprinting tea towels, pillows and other home décor and became a veteran of Indie Craft Parade and other artisan craft fairs—but it’s been her imaginative children’s designs that have captured the world’s attention.

In 2014, Etsy.com featured Lovelane’s Play Hard children’s wear on its homepage, and demand for its hand sewn, American-made capes and crowns have soared. Lane and her work have been featured on media platforms across the globe, including The Huffington Post, Today.com, Hooligan’s Magazine, Harper’s Brazil, and ABC World News Tonight.

Lane continues to work, live and play in Savannah with her husband, Patrick, and her daughter, Clementine. Together they imagine the most amazing adventures!

Our Studio
Our Studio
Our Studio

Such a playful and expertly crafted cape! Will be a staple in our home for years to come! Thanks for the lightening fast shipping in time for Father's Day!

Beth R.

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